Inman News

How to write a buyer offer letter that will close the deal
From this point forward, I will be encouraging my buyers to honor their audience before telling their story. This will enhance the emotional connection and possibly win the bid ...
3 types of content that will help you stand out from the herd
There are plenty of options that give brokerages an edge in creating content. I'm talking about more than just email blasts, postcards and newsletters. I’m going to walk you through three types of content that are hardly used in real estate, but can create a difference between you and your competitors ...
3 tips for converting online real estate leads into clients
So you have an online lead, now what? Once you do receive a response to one of your online campaigns, you might find yourself on a slippery slope when it comes to responding and monetizing. The strategy below has worked successfully for my clients and me ...
How do you relaunch a listing that hasn’t sold with other agents?
A large part of our business involves selling houses that other real estate agents haven’t been able to sell. Sellers get fatigued, so the most important thing to remember is that we are here to be of service to them. If that means you need to stand your ground to get changes made in order to help the home sell, do it -- that’s your duty. ...
Saving time for hobbies can boost your career
Investing in your creativity is a great way to boost your mood and your productivity. The American Institute of Stress recommends making time for hobbies to reduce stress and fatigue; hobbies like painting, gardening and cooking can help busy professionals relieve themselves of stress and increase happiness ...
Rivals FBS and Solid Earth team up to offer MLS ‘front end of choice’
Real estate agents and brokers know that sometimes cooperating is the best way to both compete and serve their clients. Two MLS vendors, FBS and Solid Earth, have struck a deal in that spirit ...
Daily market update: June 21, 2017
Mortgage rates plus all the latest real estate market news ...
Lead thinks you’re the listing agent? Zillow’s StreetEasy offers responses
"You're not the listing agent?" It's a common question agents hear from leads who came through a listing portal, where agents who aren't the exclusive listing agent can pay to have contacts routed to them. And responding can be a challenge, as buyers may be puzzled or feel misled when they're surprised by who's on the other end of the listing. Zillow Group's StreetEasy -- a New York City listing portal that recently introduced Premier Agent ads that can spark this question -- has published tactics for handling the situation ...
Fast and furious: 10 attributes of a winning indie broker
Over the years, Inman has published a series of stories on indie brokers, including surveys and reports on their DNA, their operations and their strategies. We have profiled a variety of companies and their founders and put the best ones on stage to share their successes. The characteristics below represent the ideal makeup of a successful indie broker ...
CEO of HomeServices of America’s brokerage division announces retirement
Robert (Bob) Moline, who's been running the HomeServices of America affiliate for Berkshire Hathaway, today announced that he'll be retiring. Moline is also on the board of managers for both the Broker Public Portal and Upstream ...
‘Consumer resilience’ boosts May existing-home sales
After a "notable decline" in April, existing-home sales are back on track with a record high in median home prices and a record low for the median days on market ...
Sindeo announces it’s shutting down, laying off staff
"Endings are always hard," wrote Ginger Wilcox, Sindeo's chief marketing and industry officer on Facebook last night, "but today may be one of the most difficult. Today, we made the difficult decision to wind down Sindeo." ...
23 fresh Facebook post ideas for real estate agents
When was the last time you checked your Facebook feed? If it’s been more than a few minutes, you’re one of the few who can resist the allure. Real estate agents live on Facebook, and it makes perfect sense. That’s where their sphere is. And that’s where they can make new connections quickly and inexpensively ...
Crazy Sh*t In Real Estate: They took everything but the kitchen sink
Agents go out of their way to prepare snacks for clients, but what do you do with the clients who pack down their purses with the snacks? Or better yet, rob the whole house that you’re showing ...
‘The House is Only Half of It’: Trulia’s campaign aims to paint the full picture
Top producing buyer agents know that the secret sauce to a successful home shopping experience does not just include the physical home, but also its location and the lifestyle surrounding it ...
5 smart gadgets every home office needs
With the rise of remote work, home offices are becoming much more sophisticated, and they include much more than a laptop and coffee table nowadays. Here are five smart gadgets every home office needs to help boost productivity and improve the overall work-from-home experience ...
AskAvenue chat tool bets on live agents over chatbots
AskAvenue is a website chat and lead capture tool for real estate companies ...
How to create a client base as a new agent
If you’re a new agent, how do you create a client base? In this video, Peter Lorimer of PLG Estates gives advice to newbies on creating a database ...
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