“Starter home for small family,” “DM me for details,” “Bachelor’s pad,” “Adult community” and “Your professional Realtor" — what do all of these social media captions have in common? They may make a big ol' mess of your business.
I get asked a lot of questions like…“What’s the one thing I should do to be successful?” “What’s the one lead gen strategy you’d recommend to generate business?” “What’s the one message that will get homeowners to choose me?”
The brokerage model is being disrupted by technology that makes it easier for real estate agents to run their own show more efficiently. But could bots — backed by AI, automation and big data — help the big property brands deliver new value to agents?
The Houston Association of Realtors has officially launched voice commands in its free HAR.com mobile listing app. Dubbed "Car Mode," the new feature aims to allow agents and consumers to "instantly access property sale and rental listing information on their smartphone, safely and hands-free."